Pain Paillasse®

National Campaign 2017

Pain Paillasse®

MAKING-OF «HANDMADE & TWISTED THE ORIGINAL»

For the year 2017, the Pain Paillasse team had come up with something very special. Every Paillasse bakery could have one of their employees photographed at a photo shooting by a star-photographer. That is why the national advertising campaign will be even more personal and customised this year: each participating bakery has its own campaign theme.

The customised outdoor posters will be hung from August 28th all over Switzerland and will be located near the respective Paillasse bakery.

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PAIN PAILLASSE RANGE

Pain Paillasse®

SEASONAL BREADS

By keeping the basic doughs (White, Dark, Rustick and OriginalSpelt), the breads can be customized according to the seasons and to please all tastes.

Pain Paillasse®

SEASONAL SANDWICHES

During the year, you will go on a voyage of discovery. «Pain Paillasse Original» proposes four sandwich recipes according to the seasons and current taste trends.