MAKING-OF «HANDMADE & TWISTED THE ORIGINAL»
For the year 2017, the Pain Paillasse team had come up with something very special. Every Paillasse bakery could have one of their employees photographed at a photo shooting by a star-photographer. That is why the national advertising campaign will be even more personal and customised this year: each participating bakery has its own campaign theme.
The customised outdoor posters will be hung from August 28th all over Switzerland and will be located near the respective Paillasse bakery.